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REVIEW: How WordStream’s AdWords Grader Gives Perspective on AdWords...

Editor Note: Although Larry Kim is also a contributor to SEJ, this review was written on Andrew’s own volition and we weren’t paid or perked for publishing it. A couple of days ago, I started the year...

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9 AdWords Optimization Tips for Ecommerce Stores from 382 Account Reviews by...

There comes a time in every AdWords advertiser’s life when your attempts to improve an account’s performance begins to stall. Getting an extra set of eyes on your account can be a great way to get out...

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The Number One Thing PPC Consultants Should Be Doing To Retain Clients by...

As the head of a 78-member strong paid search agency, I tend to think a lot about how to retain clients. In fact, every single consultant must and should be thinking about the magical number that is...

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Effective AdWords Remarketing Tactics for The Advanced Advertiser by @AndrewLolk

One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today, I will share the most successful remarketing...

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6 Tactics to Double the Impact of Your Negative Keywords by @AndrewLolk

Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative keywords even since I wrote my first AdWords book in 2010, where I...

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6 Effective AdWords Optimization Techniques for Beginners by @AndrewLolk

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as...

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Why Dynamic Sitelinks Will Decrease Your CTR by @AndrewLolk

I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to take it all in and think of the consequences, as well as the...

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A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy...

I have noticed that campaign settings in AdWords don’t get a lot of coverage in the PPC industry. The more extravagant subjects like remarketing tactics, Authorship removal, Quality Score or negative...

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Why Adalysis is the Missing Piece in the PPC Tool Market by @AndrewLolk

Disclosure: I have no affiliation with Adalysis and have not been paid for this review. One of the longest lasting ideas I had stored in my Evernote idea notebook was to create an ad testing tool. Ad...

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6 Google AdWords Features You Should Finally Embrace in 2015 by @AndrewLolk

We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features that were released in 2014. But even before 2014, there...

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